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Team Profiles

START Art Fair founded by David and Serenella Ciclitira.

David and Serenella Ciclitira are passionate collectors of contemporary art and are dedicated supporters of young and emerging artists and art scenes globally.

On a 2007 business trip to Karlsruhe, Germany, David and Serenella attended an art exhibition; Termocline of Art: New Asian Waves which left the couple with a thirst to learn more about the Asian contemporary art scene but thwarted by a lack of material on the subject. In 2009 they founded Parallel Contemporary Art (PCA) and teamed up with Saatchi Gallery to launch the Global Eye Programme.

The programme aims to develop arts infrastructure in territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers.

In January 2014 the Eye Programme expanded to launch the annual Eye Awards, added to this, PCA launched START Art Fair at the Saatchi Gallery to huge acclaim in June 2014, to celebrate and present not only the artists but also emerging art galleries from around the world.

For more than 25 years David and Serenella awarded the Parallel Prize and the Serenella Ciclitira Sculpture Prize to graduates of the Royal College of Art, London. Additionally since 2014, the Ciclitira Prize has been presented annually to one graduate of The Prince’s Foundation School of Traditional Arts, London.

Projects include;
Korean Eye: Moon Generation presented by Standard Chartered (2009)
Korean Eye: Fantastic Ordinary presented by Standard Chartered (2009-2010)
Korean Eye: Energy & Matter presented by Standard Chartered (2011)
Indonesian Eye: Fantasies and Realities presented by Prudential (2011)
Korean Eye 2012 presented by Standard Chartered (2012)
Korean Eye Singapore (2010), New York (2011) and Abu Dhabi (2012)
Hong Kong Eye presented by Prudential (2012)
Malaysian Eye presented by Prudential (2014)
Singapore Eye presented by Prudential (2015)
Thailand Eye presented by Prudential (2015)
Vietnam Eye presented by AIA (2017)
Korean Eye 2020: Creativity & Daydream presented by Hana Bank (2020)

In 2021 Southern Africa Eye will be the first in the critically acclaimed series focus on art from a territory outside of Asia.

Meet the Team

photo of David  Ciclitira

David Ciclitira

Chairman and Co-Founder of Parallel Contemporary Art, Chairman of Live Company Group and Live Company Group Sports & Entertainment

David has over 35 years’ experience in global satellite broadcasting, sports, music sponsorship and the arts landscape.

As a passionate art collector, David founded the Eye Programme in 2009. The programme aims to develop arts infrastructure in territories where this is lacking.

In January 2014 the Eye Programme expanded to launch the annual Eye Awards, added to this, START Art Fair at Saatchi Gallery also launched to huge acclaim in June 2014, to celebrate not only the artists but also emerging art galleries from around the world. The inaugural edition of START Doha in collaboration with The New York Times for the Art for Tomorrow conference was launched 11th -14th March (2014).

In 2018 realising that the art-world was yet to integrate fully with technology David invested in the development of an art-centric digital platform; START.art.

Despite COVID-19 the seventh edition of START Art Fair took place as planned between 21-25 October 2020 at Saatchi Gallery, more than 100 artists and 34 Galleries from 14 countries participated. The Global Eye Award was re-launched at the fair.

 2021 will see the START.art platform fully launch and the eighth edition of the physical fair will take place at Saatchi Gallery.   

photo of Serenella Ciclitira

Serenella Ciclitira

START Founder and
CEO Parallel Contemporary Art

Serenella has an Honours Degree in Art History from Trinity College, Dublin and since 2003 has been an Honorary Fellow at the Royal College of Art, London. She has worked extensively with art galleries and artists around the world.

Between 1992 and 2000 Serenella was Group managing Director of the pan-European satellite broadcaster Super Channel (which later became NBC Europe) from 1998-2016 she was Managing Director of Parallel Media Group which specialised in sport and music, during this period Serenella was also a Director of CNBC Sport. In 2017 Serenella joined the Board of Live Company Group.

In April 2018 Serenella was a Discussion Leader at The New York Times, Art for Tomorrow conference Exploring Emerging Art and New Global Art Scenes at the New York Times Art Leaders Conference in Berlin, Germany.

Serenella curated more than 30 Global Eye exhibitions and has edited nine Global Eye books. In 2019 Serenella was approached by the State Hermitage museum, St Petersburg to form an exhibition partnership and together with the museum’s head of contemporary art, Dr Dimitri Ozerkov curated Korean Eye 2020: Creativity and Daydream. The project marked the Global Eye’s 10th anniversary and supported the Hermitage’s 20/21 initiative. The exhibition was the first of its kind in Russia which coincided with the 30th anniversary of diplomatic relations between Korea and Russia.

The up-coming Southern African Eye, will be the first in the Eye series to focus outside of Asia, the accompanying book with be the 10th edited by Serenella and published by Skira.

photo of Grey Skipwith

Grey Skipwith

Curator and Fair Director

Grey Skipwith’s first START as Fair Director was in 2019. He brought a fresh outlook as well as his personal roster of international collectors and art world contacts. "‘As a long term exhibitor of START,” he says, "I know the fair very well and I am excited to embark on this new role in stretching its boundaries and raising the fair to new heights".

Together with his wife Heejin, Grey founded his gallery in 2015. Bringing together their expertise in Korean and Asian artists including Kwang Young Chun, Kang-So Lee, Xing Danwen and Hyojin Park, Skipwiths’ aim is to introduce their artists to European audiences. Grey ran his own IT company for many years before returning to his roots in the art world, which he started working in at the tender age of 13. 

Since 2013 Grey and Heejin have been curating shows for galleries and public institutions as well as managing artists at different needs and stages in their careers. Recent publications include co-producing Korean Art: The Power of Now, published by Thames and Hudson in 2013 and supported organising the major solo exhibition of Alex Katz in Seoul, 2018.

photo of Gillian Anderson-Price

Gillian Anderson-Price

Head of Partnerships

Gillian joined START in 2018 to take on the newly created role of Head of Partnerships. Gillian is responsible for all of the fair’s organisation, operations, gallery sales, forming and developing Corporate Partnerships, START Collectors Club, co-ordinating dinners and events as well as cultivating VIP and Patron relationships.

Gillian had previously worked as Head of Corporate Partnerships at the prestigious Serpentine Galleries, Kensington Gardens a position which allowed her to indulge her love of art and architecture while delivering and developing high-value partnerships with diverse international businesses and luxury brands. In 2017 Gillian consulted for Sir John Soane’s country estate Pitzhanger Manor, Ealing, she has also consulted for education initiative Access Aspiration which provided essential access to industry work experience to schools in under-privileged London boroughs.

Before falling into the world of contemporary art, heritage and education sponsorship Gillian had her own antiques, art and interiors business with retail sites in Belsize Park, Primrose Hill and Mayfair, she has designed interiors for bars, restaurants and private homes for a range of clients. During her time in the retail luxury market Gillian’s shops attracted scores of international A-list celebrities who became loyal and treasured clients. In tandem with her retail business she worked for ITV and the Discovery Channel.

photo of Candice Arendse

Candice Arendse

Social Media

Cape Town born Candice joined the START team in 2020 as Social Media Manager. 

Candice is Passionate about delivering unique campaigns across social media, digital marketing and brand activations as a platform to creating lasting relationships between brands and customers. 

She's worked with teams domestically in South Africa and internationally delivering creative multi-channel campaigns and pulling off exceptional events and experiences.

After being involved in the Cape Town launch of Google+ her love for events marketing was born. Since joining WorldSport in 2011 she’s been involved in the strategic planning, management and execution of marketing campaigns for both local South African and international based events such as the ITU World Triathlon Africa and Abu Dhabi, FIA World Rallycross Cape Town, the Knysna Oyster Festival and the Volvo Ocean Race stopover in Cape Town, all of which have provided Candice with diverse and valuable experience.


photo of Minh Ngo

Minh Ngo

Artist & Gallery Liaison

Minh was Event Coordinator for Vietnam Eye, Global Eye Program’s eighth project, in Hanoi Vietnam in 2016. He joined START in 2017 as a member of the execution team for “Vietnam Eye: Blood, Sweats, and Tears”, a special curated project for the fourth edition of START. 

Minh has extensive experience in media relations and fashion retail and as operations coordinator he acts as a first point of contact for galleries and artists attending the event. Minh also manages the fair’s social media channels. 

photo of Nik Spary

Nik Spary

Logistics/Event Coordinator

Nik has worked in the exhibition and events industry for more than 20 years as a senior Show and Events Manager. He has travelled extensively, working on a broad range of projects around the world and gaining a deep understanding of the events industry covering internal logistics and the set-up of projects within art galleries, museums, event halls and outdoor spaces. 

Nik joined the START team in 2019 quickly becoming a vital team member assisting not only the wider START team in ensuring the event runs smoothly but is also always on-hand and available to assist and advise exhibitors on the installation of their booth spaces.

Luke Fowler

Simeon Pines

Digital Media

photo of Daniela Diaconu

Daniela Diaconu

Accounts

photo of Liz Roberts

Liz Roberts

Legal Counsel

photo of Luke Fowler

Luke Fowler

Graphic Design

Sonia Kim

Sonia Kim

K-Pop Liaison

Sonia has over 20 years experience working for international companies specialising in Global Marketing and Communications, Sports Sponsorship, Retail, New Business Development and Partnerships.

Sonia has led global projects and marketing campaigns, product launches and events for global companies including Samsung Electronics, Apple Korea, Hyundai Motors, SK Telecom and Lotte Hotel and Resorts. She was instrumental in opening Korea’s largest indoor automotive studio as well as the country’s first Apple Shop, managing over three thousands telecom retail stores in Korea along with partnering with global tech companies such as Google, Comcast, Time Warner Cable, Adobe, and Hulu.

She's worked closely with entertainment companies and celebrities such as Dream Works Animations, James Cameron, Black Eyed Peas, Girl’s Generation, and many more. On the sports marketing side she worked with the Olympic Games Committe executing various global sponsorship activities with international stars such as Yuna Kim, Alberto Tomba, Cathy Freeman, and Bonnie Blair. 

Contacts

Email contacts:

Head of Partnerships: Gillian Anderson Price

Press: Jo Brooks and Clare Croome

Social Media: Candice Arendse

Accounts Manager: Daniela Diaconu

Visitors: Click here

Meet the App Team

David  Ciclitira

David Ciclitira

START Founder and
Chairman Parallel Contemporary Art

David Ciclitira is a passionate collector of contemporary art and  dedicated supporter of young and emerging artists and art scenes globally.

On a 2007 business trip to Karlsruhe, Germany, David and his wife Serenella attended an art exhibition; Termocline of Art: New Asian Waves which left the couple with a thirst to learn more about the Asian contemporary art scene but thwarted by a lack of material on the subject. A year later they founded Parallel Contemporary Art (PCA) and teamed up with the Saatchi Gallery to launch the Global Eye Programme. As passionate art collectors, they felt strongly that trips to Korea had opened their eyes to a new emerging art world that they both wanted to focus on in more depth. Their idea was to provide a platform to contextualise this work by publishing books that would document the particular scenes in Korea and Greater Asia. It was a natural step from that to then stage exhibitions that focused on some of the artists in the books. The programme additionally aims to develop arts infrastructure in Asian territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers. 

To further showcase the work of Korean artists, in 2009 the Global Eye Programme presented Korean Eye: Moon Generation an exhibition of 31 artists to strong critical response. In follow-up, 2010 saw the launch of Korean Eye: Contemporary Korean Art, a book of 75 Korean Artists from which 12 were chosen for the exhibition, Korean Eye: Fantastic Ordinary, which opened at London’s Saatchi Gallery. Korean Eye: Moon Generation and Korean Eye: Energy and Matter showed in Seoul, New York and Abu Dhabi during 2011 and 2012 bringing together the first two Korean projects and later culminating in Korean Eye: Contemporary Art 2, the largest survey of new Korean art to date.

 A new Korean Eye exhibition, Korean Eye:2020 Creativity and Daydream was installed at the State Hermitage Museum, St Petersburg on March 25th 2020 digitally opening due to COVID-19. The live-stream was viewed by more than 5,000 people. The pandemic meant the exhibition remained closed until July, when it reopened to physical visitors more than 13,000 people visited. The artworks then travelled to London’s Saatchi Gallery and the second leg of the exhibition opened on 30 September. The final exhibition tour will open in Seoul in 2021. You can read more about Korean Eye 2020 here.

Other projects include Indonesian Eye (2011), Hong Kong Eye (2013), Malaysian Eye (2014), Singapore Eye (2015), Thailand Eye (2016), Vietnam Eye (2017). 

In January 2014 the Eye Programme expanded to launch the annual Eye Awards, recognising and honouring the accomplishments of emerging artists throughout Greater Asia. Added to this, PCA launched START Art Fair at the Saatchi Gallery to huge acclaim in June 2014, to celebrate and present not only the artists but also emerging art galleries from around the world. The inaugural edition of START Doha in collaboration with The New York Times’ Art for Tomorrow conference was launched 11th -14th March 2017. 

For more than 25 years David and Serenella awarded the Parallel Prize and the Serenella Ciclitira Sculpture Prize to graduates of the Royal College of Art, London. Additionally since 2014, the Ciclitira Prize has been presented annually to one graduate of The Prince’s Foundation School of Traditional Arts, London.

Grey Skipwith

Grey Skipwith

Curator and Fair Director

Grey Skipwith’s first START as Fair Director was in 2019. He brought a fresh outlook as well as his personal roster of international collectors and art world contacts. "‘As a long term exhibitor of START.art,” he says, "I know the fair very well and I am excited to embark on this new role in stretching its boundaries and raising the fair to new heights".

Together with his wife Heejin, Grey founded his gallery in 2015. Bringing together their expertise in Korean and Asian artists including Kwang Young Chun, Kang-So Lee, Xing Danwen and Hyojin Park, Skipwiths’ aim is to introduce their artists to European audiences. Grey ran his own IT company for many years before returning to his roots in the art world, which he started working in at the tender age of 13. 

Since 2013 Grey and Heejin have been curating shows for galleries and public institutions as well as managing artists at different needs and stages in their careers. Recent publications include co-producing Korean Art: The Power of Now, published by Thames and Hudson in 2013 and supported organising the major solo exhibition of Alex Katz in Seoul, 2018.

Daniel Sumner

Daniel Sumner

CTO

Daniel has held various roles at Microsoft, including business strategy in Smart Infrastructure for Cities and Sustainability, the management of Global Partnerships & development of Venture Capital and Startup relationships. He joined Microsoft in 2005 in the UK and subsequently has had various roles in the UK, Europe, and currently the USA.

Today, Daniel works with teams across the company to coordinate Microsoft Cloud, AI (Artificial Intelligence), IoT (Internet of Things) & Digital Twins to solve challenges in both the commercial and public sectors.

Before Microsoft, Daniel held roles at WordPerfect Corporation, Novell Inc, Wipro & Shell Royal Dutch. He was also a co-founder of two successful UK based Startups.

Daniel was born and brought up on the Isle of Anglesey in North Wales, is a Welsh speaker, and continues to be involved with supporting the development of technology skills, network infrastructure, and innovation in Wales.

Sonia Hong

Sonia Hong

Director of Asia

Educated at the University of California Berkley and Soon Chunhyang university in Seoul, Sonia has significant experience in launching international leisure and entertainment brands in Korea.

Sonia represented the New Zealand tourist board in Korea from 1993 to 2006, receiving the Order of Merit from Her Majesty Queen Elizabeth II for her help in promoting New Zealand in Korea.

From 1999 to 2007, Sonia was the President of the International Tourism Network in Seoul and from 2007 to 2010 was the Secretary General for Visit Korea Committee. Sonia managed relations with a variety of government agencies and created innovative promotions with K-POP and other Korean Wave products, securing supporting sponsorships from Lotte, Asiana Airlines and Korean Airlines.

In 2010, Sonia joined PMG as its Korea President, responsible for numerous partnership and sponsorship relations with major brands including F1, Ballantine’s and AIA.

For enquiries, please email us

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