START Founder and
Chairman Parallel Contemporary Art
START Founder and
CEO Parallel Contemporary Art
David and Serenella Ciclitira are passionate collectors of contemporary art and are dedicated supporters of young and emerging artists and art scenes globally.
On a 2007 business trip to Karlsruhe, Germany, David and Serenella attended an art exhibition; Termocline of Art: New Asian Waves which left the couple with a thirst to learn more about the Asian contemporary art scene but thwarted by a lack of material on the subject. A year later they founded Parallel Contemporary Art (PCA) and teamed up with the Saatchi Gallery to launch the Global Eye Programme. As passionate art collectors, they felt strongly that trips to Korea had opened their eyes to a new emerging art world that they both wanted to focus on in more depth. Their idea was to provide a platform to contextualise this work by publishing books that would document the particular scenes in Korea and Greater Asia. It was a natural step from that to then stage exhibitions that focused on some of the artists in the books. The programme additionally aims to develop arts infrastructure in Asian territories where this is lacking, in order to provide artists with the platforms, support and recognition they need to develop their careers.
To further showcase the work of Korean artists, in 2009 the Global Eye Programme presented Korean Eye: Moon Generation an exhibition of 31 artists to strong critical response. In follow-up, 2010 saw the launch of Korean Eye: Contemporary Korean Art, a book of 75 Korean Artists from which 12 were chosen for the exhibition, Korean Eye: Fantastic Ordinary, which opened at London’s Saatchi Gallery. Korean Eye: Moon Generation and Korean Eye: Energy and Matter showed in Seoul, New York and Abu Dhabi during 2011 and 2012 bringing together the first two Korean projects and later culminating in Korean Eye: Contemporary Art 2, the largest survey of new Korean art to date.
A new Korean Eye exhibition, Korean Eye:2020 will open in St Petersburg on March 25th 2020 before travelling to London in June and then Seoul. You can read more about Korean Eye 2020 here.
Other projects include Indonesian Eye (2011), Hong Kong Eye (2013), Malaysian Eye (2014), Singapore Eye (2015), Thailand Eye (2016), Vietnam Eye (2017).
In January 2014 the Eye Programme expanded to launch the annual Eye Awards, recognising and honouring the accomplishments of emerging artists throughout Greater Asia. Added to this, PCA launched START Art Fair at the Saatchi Gallery to huge acclaim in June 2014, to celebrate and present not only the artists but also emerging art galleries from around the world. The inaugural edition of START Doha in collaboration with The New York Times’ Art for Tomorrow conference was launched 11th -14th March 2017.
For more than 25 years David and Serenella awarded the Parallel Prize and the Serenella Ciclitira Sculpture Prize to graduates of the Royal College of Art, London. Additionally since 2014, the Ciclitira Prize has been presented annually to one graduate of The Prince’s Foundation School of Traditional Arts, London.
Grey Skipwith’s first START as Fair Director was in 2019. He brought a fresh outlook as well as his personal roster of international collectors and art world contacts. "‘As a long term exhibitor of START,” he says, "I know the fair very well and I am excited to embark on this new role in stretching its boundaries and raising the fair to new heights".
Together with his wife Heejin, Grey founded his gallery in 2015. Bringing together their expertise in Korean and Asian artists including Kwang Young Chun, Kang-So Lee, Xing Danwen and Hyojin Park, Skipwiths’ aim is to introduce their artists to European audiences. Grey ran his own IT company for many years before returning to his roots in the art world, which he started working in at the tender age of 13.
Since 2013 Grey and Heejin have been curating shows for galleries and public institutions as well as managing artists at different needs and stages in their careers. Recent publications include co-producing Korean Art: The Power of Now, published by Thames and Hudson in 2013 and supported organising the major solo exhibition of Alex Katz in Seoul, 2018.
Gillian joined START in 2018 to take on the newly created role of Partnership Director. In 2019 she took on responsibility for operations becoming Co-Director (operations) in 2020.Gillian is responsible for all of the fair’s organisation, operations, gallery sales, forming and developing Corporate Partnerships, START Collectors Club, co-ordinating dinners and events as well as cultivating VIP and Patron relationships.
Gillian had previously worked as Head of Corporate Partnerships at the prestigious Serpentine Galleries, Kensington Gardens a position which allowed her to indulge her love of art and architecture while delivering and developing high-value partnerships with diverse international businesses and luxury brands. In 2017 Gillian consulted for Sir John Soane’s country estate Pitzhanger Manor, Ealing, she has also consulted for education initiative Access Aspiration which provided essential access to industry work experience to schools in under-privileged London boroughs.
Before falling into the world of contemporary art, heritage and education sponsorship Gillian had her own antiques, art and interiors business with retail sites in Belsize Park, Primrose Hill and Mayfair, she has designed interiors for bars, restaurants and private homes for a range of clients. During her time in the retail luxury market Gillian’s shops attracted scores of international A-list celebrities who became loyal and treasured clients. In tandem with her retail business she worked for ITV and the Discovery Channel.
New Business Director
Jeana joined the START team in 2019, liaising with artists for the Korean Eye 2020 teaser exhibition at START 2019. She has since then worked on Korean Eye 2020, which marks the 10th anniversary of the Global Eye Programme.
Working on new business opportunities for START, Jeana brings with her a wealth of experience in brand development, PR and marketing at Fortune 500 companies and start-up environments.
Press and publicity
Caru Sanders has worked in media for two decades and as an art and culture PR for the last ten years. She started her career as a publicist at Pan Macmillan and Random House, working on a wide range of book campaigns. After a couple of years and a brief stint as a press officer for Lloyds of London, she moved into journalism and worked in features at Elle and at Time Out London before relocating to work on Time Out Dubai and various other newspapers.
She returned to London and started to work in travel and lifestyle PR for the rest of the noughties. She worked for various agencies on boutique hotels and exotic locations around the world, as well hip British hotels and destination restaurants, including the relaunch of The May Fair hotel, Ronnie Scotts, various drinks brands and the aqua restaurant group.
In 2011 she left Europe's number one entertainment PR company to forge ahead with her own start-up agency, Delilah PR, which she ran for seven years with a portfolio of clients including the Corrine Day Estate, a boutique coaching inn group of hotels designed by Studio Ilse, Ballantine's 12, Gods Own Junkyard and more. She also worked with a number of galleries and individual artists, maximising their profiles by creating bespoke campaigns and tangible results in glossy magazines and broadcast.
Recent clients have included Gods Own Junkyard, Philip Colbert, Antony Micalef, Saatchi Gallery, Derek Ridgers, Universal and Sweet Harmony Rave Today, a 30 year anniversary of acid house which came in fourth in the category of best paid exhibitions of 2019, (pipped to the post only by Anthony Gormley, Van Gogh and the Royal Academy's Summer Exhibition).
Caru (pronounced Carrie) is delighted to be bringing her skills to START ART FAIR and hopes to help bring its vision to life through the media. So many of us have craved the connection that comes from experiencing art collectively during lockdown. Her mission is to shine a light on a (safe and socially distanced) experience that will celebrate unity and creativity in uncertain times.
Minh was Event Coordinator for Vietnam Eye, Global Eye Program’s eighth project, in Hanoi Vietnam in 2016. He joined START in 2017 as a member of the execution team for “Vietnam Eye: Blood, Sweats, and Tears”, a special curated project for the fourth edition of START.
Minh has extensive experience in media relations and fashion retail and as operations coordinator he acts as a first point of contact for galleries and artists attending the event. Minh also manages the fair’s social media channels.
We expect that Minh will work remotely due to travel restrictions.
Event Coordinator (UK)
Nik has worked in the exhibition and events industry for more than 20 years as a senior Show and Events Manager. He has travelled extensively, working on a broad range of projects around the world and gaining a deep understanding of the events industry covering internal logistics and the set-up of projects within art galleries, museums, event halls and outdoor spaces.
Nik joined the START team in 2019 quickly becoming a vital team member assisting not only the wider START team in ensuring the event runs smoothly but is also always on-hand and available to assist and advise exhibitors on the installation of their booth spaces.