Complementing START’s ethos of presenting up and coming artists and galleries are a series of curated projects. START Projects reflect the fair’s global agenda and reputation of combining credible and critically acclaimed exhibitions alongside compelling gallery showcases. The aim is to offer the START audience an alternative, engaging art fair experience that also provides artists with a dynamic global platform which generates stimulating dialogues with other artists, art-world figures, collectors and influencers. 

Following the successful reception of her multimedia installation Introspection​, ​which was first exhibited ​as a collateral project at the Kochi-Muziris Biennale 2018 and then at Alserkal Avenue, Dubai in during Art Week Dubai in March 2019, Michelle Poonawalla brings the project to START Art Fair 2019, London. The installation will be accompanied by a separate exhibit of Poonawalla’s recent paintings that encapsulate her varied practice. 

Michelle Poonawalla

Hana Shahnavaz returns to START 2019 following her sell out 2018 presentation as winner of the Ciclitira PSTA prize. Hana is a British-Iranian painter based in London. Having lived in Iran for six years studying Persian painting under the tutorage of master painter Safoura Asadian, she then continued her studies at the Prince’s School of Traditional Arts in London. Graduating with a distinction in Master of Traditional Arts (2017) she was awarded the Ciclitira Prize for her final degree show, presented by HRH Prince Charles. In addition to private collections worldwide, Hana's work has been acquired by the Islamic Arts Museum Malaysia where it has become part of the museum's permanent collection.

Hana Shahnavaz

START 2018 Projects was proud to present:

Will to Faith

Curated by Yan Wang

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Curated by SunJu Lee & Serenella Ciclitira

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Lauren Baker

Supported by Utsava Kasera

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Hana Louise Shahnavaz

The Prince's School of Traditional Arts

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Wahid Porges Israeli

featuring Irma Orenstein

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Shantanu & Nikhil

Independence supported by Utsava Kasera

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Previous START Projects have included the UK debut presentation of teamLab, Mahmoud Obaidi, ChimPom, Future Island by Mehta Bell and the debut performance by Liu Bolin.

teamLab an Ultra-Technologists group from Japan created a fully immersive installation at START 2015. It was a technological feat; a digitally generated landscape of blossoming flowers and butterflies that reacted to human touch.

Liu Bolin: The Disappearing Art, was a live performance by Liu Bolin and a highlight of START 2017. The artist was painted in situ against a specially commission installation made entirely from LEGO bricks, gradually blending into the background and becoming entirely invisible. The performance receive widespread success, featuring on Sky News, The Daily Telegraph and Evening Standard.

Liu Bolin went on to partner with luxury fashion brand Moncler for their Spring Summer 2017 ad campaign photographer by celebrated photographer Annie Leibovitz.

START offers the ideal forum to truly engage with emerging art globally as well as in London.

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