START Art Fair returns at The Saatchi Gallery 15th - 18th September
1. Can you tell us a bit about the idea behind START Art Fair? What's the selection process like?
The idea behind START is very simple – an art fair set in a museum-quality location that focuses on emerging artists and new art scenes. There are lots of great art fairs around Europe so we wanted to do something that was a bit different – where you could go to and come away with a series of new discoveries. Ideally we want each visitor to go away with interests in artists and gallerists who they haven't come across before. In terms of the setting I wanted to move away from the trade show type venues that most art fairs go for and do something in the type of place that you'd normally visit for an exhibition – hence the Saatchi Gallery is our base.
2. Can any gallery apply? Are there specific criteria you have to meet to be part of START?
Sure as long as they are committed to showing either emerging artists or are from a new art scene. I spend quite a bit of time travelling and researching the programmes of galleries from round the world so in reality I know the programmes of the galleries who end up showing pretty well. I used to be a gallerist myself which helps in trying to work out which gallery will end up making a great presentation...