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The Prudential Eye Zone Announced

2014-06-18

START is pleased to present The Prudential Eye Zone, a specially curated section of the fair showcasing the most exciting work from nineteen emerging Asian artists in digital and video art, installation, sculpture and photography.

This section of the fair charts the highlights of the Global Eye Programme, an initiative founded in 2008 by collectors and contemporary art patrons Serenella and David Ciclitira in partnership with London’s Saatchi Gallery. The programme has nurtured artistic infrastructures across the world and brought a breadth of contemporary talent to light, presenting its findings in eighteen exhibitions to over 2 million people.  

In celebration of this announcement, here’s a taster of the works on offer from the Eye Zone’s five vibrant sections: Hong Kong, Indonesia, Korea, Malaysia, and Singapore.

From the Eye Zone’s Hong Kong selection, MAP Office explores the complex significations of the island as both a serene site of sanctuary and the subject of territorial disputes.

MAP Office, Island Profile, 2013_C-print on Hahnemuhle fine art paper, burn wood, acrylic paint_65 x 65 cm(print)_90 x 90 cm (paper)

From Indonesia, mural artist Farhan Siki manipulates the hallmarks of consumer culture with stencils, overlaying Michelangelo’s Vitruvian Man with Louis Vuitton insignia.

The Body and Its Ambition (Murwarkami Series), 135x135 cm, Spray Paint in Canvas, 2014


In the Korean selection there will be subtle depictions of human muscle from Kim Inbai, whose streamlined resin sculptures hint at bodily movement.

Kim Inbai, Pin Hue, 2013, FRP, 28 x 45 x 94(h) cm 

Anne Samat from Malaysia brings technicolour weavings to the Eye Zone, incorporating traditional Malaysian influences with modern materials.

Anne Samat, Alpha and Omega, 2013, Mixed media, 91.5 x 117cm, courtesy of the artist

Singapore’s Song-Ming Ang will be presenting a video installation, in which the untrained pianist learns the C Major Prelude from J.S. Bach’s The Well-Tempered Clavier and then plays it backwards.