Header slide jesse darling from arcadia missa gallery and luis miguel benda a from preteen gallery at start art fair  credit luke walker


When is START? 

The second edition of START Art Fair presented by Prudential will take place from 10-13 September 2015.

Where is START?

START is held at the Saatchi Gallery in the 70,000 sq. ft. Duke of York HQ building on King's Road in the heart of Chelsea, London:

The Saatchi Gallery
Duke of York's HQ
King's Road

What kind of art will be shown at START?

Contemporary art from around the world, including paintings, sculpture, installations, videos, multiples, prints and performances.

Who is START for?

START provides international galleries with a global platform on which to show their artists in London, one of the most important cities in the art world. 

The fair looks to attract an audience of the general public and individuals with an interest in the art world, such as curators, artists, collectors, gallerists, museum directors and critics. START welcomes both first-time and seasoned collectors of art.

What's different about START?

START is one of the few fairs which brings together galleries from some of the world’s most exciting emerging markets - many of which have never exhibited in the UK before - alongside young galleries from established artistic centres. 

The fair was founded by the Global Eye Programme, an initiative that nurtures worldwide artistic talent, in partnership with the Saatchi Gallery. 

The fair provides young galleries and their artists with a platform and the support and recognition that they need to develop their careers.  START offers an elegant, professionally lit, museum standard exhibition space to over 40 exhibitors and visiting public alike.

What is the Prudential Eye Zone?

As part of START, the Global Eye Programme will present Prudential Eye Zone, a curated section of the fair for artists who have participated/will participate in the Eye Programme. The artists featuring in Prudential Eye Zone are chosen by a team of curators which includes Serenella Ciclitira (Founder, Global Eye Programme), Nigel Hurst (Chief Executive, Saatchi Gallery) and Tsong-zung Chang (Director, Hanart TZ Gallery and guest professor, China Art Academy). 

In 2009 the Global Eye Programme launched a series of international touring exhibitions and publications, providing emerging Asian artists with opportunities to showcase their work. Previous exhibitions include Korean Eye (2009, 2012), Indonesian Eye (2011), Hong Kong Eye (2013) and Prudential Malaysian Eye (2014). To date, Prudential has sponsored the Global Eye Programme in four markets in supporting emerging talent and creativity in Asia.

How do I apply to exhibit at START?

Applications for the second edition of START Art Fair (10-13 September 2015) open on 1 September 2014. Applicants requiring further information please contact exhibit@startartfair.com

How are galleries selected for the fair?

All applications are reviewed by the selection committee according to the curatorial strength of the gallery exhibition programme and the gallery’s submitted proposal.