ABOUT THE FAIR
10-13 September 2015
START, presented by Prudential, is held at Saatchi Gallery between 10th and 13th September. Its aim is to shine a spotlight on emerging artists and new art scenes.
On the ground and first floor, 38 galleries from cities that range from Seoul to New York, Cape Town to Riga, showcase the best of their gallery rosters with an emphasis on artists who are new to London.
START Projects takes over the whole of the second floor with curator-lead solo presentations and group exhibitions. START Projects includes a fully immersive digital art presentation by Japanese ultra-technologists teamLab, the debut UK solo show of Prudential Eye Award winners Chim↑Pom and a curated section of solo presentations called 'This Is Tomorrow.
"Exposure to new collectors, affordable booths and the chance to build emerging artists' CVs
drew exhibitors to London's newest art fair…and the children of established collectors
-Gareth Harris and Anny Shaw, The Art Newspaper, July-August 2014
"One can only welcome the initiative [START]…Exhibitors have been given generous spaces, which makes for a very pleasing meandering... The small number of galleries feels particularly refreshing."
-Coline Milliard, Artnet.com, 27 June 2014