START is a platform that shines a spotlight on emerging artists and new art scenes. Founded and organised by Parallel Contemporary Art and Saatchi Gallery, START takes place across all three floors of Saatchi Gallery and aims to enable collectors, curators, and the greater public to discover new artistic talent. The fourth edition of START will take place from 14 to 17 September 2017.

START creates the best possible showcase for young galleries and new artists by providing an elegant environment with museum-quality spaces. In 2016, START featured 70 galleries from across 40 cities. Alongside the Fair, START also featured high quality curatorial projects; Mahmoud Obaidi's Baghdad Manifesto and his curated project Identity, Construction & Deconstruction - featuring young Qatari artists, Mehta Bell Projects' Future Island - presenting contemporary Taiwanese Art, The Prince's School of Traditional Arts' Adrian Iruco and Sumakshi Singh's light installation.