ABOUT THE FAIR

10-13 September 2015

START, presented by Prudential, is an art fair held at Saatchi Gallery, London. The fair shines a spotlight on emerging artists and emerging art scenes. The second edition of the fair runs from 10th to 13th September 2015.

It takes place across all three floors of the Saatchi Gallery, and with events that range from dinners to talks to a Gala Charity Auction, is aimed to enable London's collectors, curators and critics to discover new artistic talent. START takes the concept of the art fair out of its usual locations and situates it within a museum-quality space, allowing the best possible presentation of the participating galleries and artists.

START was a key component of the Prudential Eye Programme bringing the curatorial expertise of that Programme into the art fair. The Programme focuses on enabling emerging artists to show their work on the international stage and to showcase new art scenes in a way that is accessible to a wider audience.

"Exposure to new collectors, affordable booths and the chance to build emerging artists' CVs drew exhibitors to London's newest art fair…and the children of established collectors were buying."

-Gareth Harris and Anny Shaw, The Art Newspaper, July-August 2014

"One can only welcome the initiative [START]…Exhibitors have been given generous spaces, which makes for a very pleasing meandering... The small number of galleries feels particularly refreshing."

-Coline Milliard, Artnet.com, 27 June 2014